Attract, convert and retain more customers. Whether you are starting out on your ecommerce journey or need a complete re-platform - Profound can bring decades of ecommerce experience to your project.
Getting started with ecommerce
Whether your focus is B2C, B2B or direct-to-consumer, getting to the outcome of a website that people can purchase from requires a lot more than just setting up an account with a popular shop-in-a-box tool. Products must be added to the website and then shipped, money taken from customers, customers need to be communicated with and data has to be stored in legally compliant ways.
While you might have existing customer data or an expectation of demand, nothing beats actual data. That’s why we help guide you through these complexities to become fully operational as an ecommerce business as quickly as possible. The approach is to prioritise what is necessary to fulfil a minimum valuable experience for the customer and then use real-time data to prioritise the next steps. This means that your online store will typically come to life in stages, but the end experience will be something that is strongly informed by you customer’s needs.
Updating an existing ecommerce site
“I need a new website” is an umbrella term for a lot of different problems. It might be that your existing system is due a big upgrade and you’re taking it as an opportunity to shop around. It might be that you have a poorly implemented system, and it is hampering your ability to trade. Or it might be that your ecommerce site is also your order management system, CRM and product information management system – i.e., it’s doing more than it’s designed to. Once we know the true driver for rebuilding or re-platforming your ecommerce site, we will help design a program to solve these problems and re-structure your digital estate to fit your needs.
We also move at pace, challenging the norm. Often an ecommerce re-platform wastes months with RFPs and vendor demos. We don’t. We focus on delivering value as quickly as possible using a mix of high-intensity customer-centred discovery and quick POC’s that de-risk your technology choices. Our team are comfortable with implementing technology that best suits your needs. We implement market-leading, next-generation microservices technologies that give marketers more creative freedom on the front-end and reduce back-end headaches for IT.
Why Profound is different
We look at everything through the customer lens and use customer evidence to optimise your ecommerce experience and inform technology choices. Our consulting and leadership team are some of the pioneers in ecommerce, with most having between 10 – 20 years of experience in the industry – client and agency side. We focus on keeping updated with the latest trends and capabilities in the market, encouraging exploration into new areas and holding regular sessions to playback findings to the wider business. Our graduate and apprentice scheme also means that we constantly have fresh faces to bring new ideas to the table and help build internal empathy with different audiences.
Above all we add value – we have helped various clients achieve:
• a 67% increase in online revenue after a re-platform
• an enterprise ecommerce re-platform with multiple integrations and a custom OMS in exactly 90 days
• formulating a direct-to-consumer strategy with a playbook for multiple in-house brands to mobilise quickly
• winning the DXA Gold Award for Best Online User Experience Retail Ecommerce
• winning the DXA Gold Award for Best Digital Transformation
We will work with whatever technology is right for your business. However, we do partner with software vendors that we consider to be great at what they do. These partnerships mean that our teams have access to relevant people at the vendor for product support and insight into the development roadmap, which in turn helps our clients who use these platforms. We regularly review our partner list and make sure to not be swayed by these relationships when helping businesses select technologies.
We help digital teams design great experiences, make smart technology choices, and deliver successful digital transformations.