We are a very different team over at Profound, we can honestly say we are able to help brands get value out of their projects quickly, it’s not magic, we focus all of our work around real customer insight and align this to our clients strategic goals and work in an agile framework to get the best possible outcomes. We are quite fussy about the projects we take on as we believe there needs to be alignment with our clients and our combined approach as a team to get the best results.