We are an award-winning experience design agency obsessed with building solutions for better customer experiences.



Specialising in enterprise digital transformation – our practices provide an array of digital and commercial skills. Each practice can be engaged independently of the other or together for a holistic solution. We typically help clients identify problems through consulting and research, design and implement solutions (selecting appropriate technologies), and then fine-tune everything.

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Our Experience Design practice puts the customer into focus by identifying persona’s, mapping out current and new customer journeys and finding moments of truth. The team use this insight to design digital experiences that serve the customer’s needs while helping you with the business changes needed to support the new experiences.



Our Delivery and Engineering practices help clients architect and implement technology to drive better customer experiences now and in the future. Specialising in microservices and re-usability, the team works with various technologies to achieve the right outcomes.

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Our Consulting and Engineering practices come together to help fine-tune experiences, driving revenue growth, streamlining operations, and leveraging data to find further opportunities. We work to optimise any experience, not just ones that Profound have built.



Our Consulting and Data practices identify business gaps and opportunities through workshops and research, then design strategies and solutions for them. The broad range of services covers business areas such as operations, marketing, sales, data and technology.

Microservices Specialists

Digital technology has pivoted to a micro-services approach (also known as ‘headless’) in the last few years. This allows businesses to take best-in-breed systems that specialise in certain functions and knit them together through a central point, called a mediation layer. Channels can then use the information from these systems to create appropriate experiences. This means having one set of central systems to manage content, products, customers, and assets for multiple touchpoints. Find out more about this approach to technology and how it can liberate your business data and digital teams.

Headless technology

Our Specialties

Enterprise Digital Transformation

Unless you are a brand-new start-up, you likely have one or two systems in your digital estate preventing strategic objectives and growth from being achieved. Fragile point-to-point integrations, expensive upgrade cycles, ageing infrastructure, and locked down business data are some of the most common challenges a business faces today. Fixing them requires large scale digital transformation, and that is a daunting task. At Profound, we help enterprise organisations go on this journey. From identifying business needs, aligning them to key strategic objectives, choosing the right technologies and then implementing them in a way that can demonstrate value. We do all this and support the business teams through appropriate change management activities.

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Customer Experience Design (CX)

Customers are at the heart of what we do. From the business customers you might sell to, to the end customer who uses your product, to your internal teams who are customers of your digital estate. Understanding who they are, what motivates them, and prioritising the changes needed in your customer experience are key to delivering successful outcomes. Our digital experiences deliver value because we take time to understand the customer, test experiences with them and then help businesses change their operations to deliver new or improved experiences. This approach takes the internal assumptions out of what customers want and allows businesses to undergo a user experience design processes in a customer-centric way.

Conversion Rate Optimisation

Launching a new experience is day-0 for a business. The marketing, sales and ecommerce teams now need to unlock the potential and deliver the value identified for the new experience. The team of optimisation specialists at profound consistently help businesses like you grow and develop experiences through data, testing and continuous development programs. Our clients have experienced staggering success working with our team over several years – some seeing a 50% increase year-on-year, with others going from half-a-million pounds to 20-million pounds of sales in 4 years. And the performance isn’t just limited to ecommerce; the team also has a strong track record with B2B clients looking to improve content engagement and customer databases.


Our Clients

Accenture logo_black
Unilever logo_black
Marshalls logo_black
Jewson logo_black
Jeld-Wen logo_black
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PHD logo_black
Maille logo_black
LGC logo_black
Drivetech Logo
OMD logo_black
Protyre logo_black
Saint Gobain Logo
Computacenter Logo
Apollo Logo
Graham Logo
Javelin Group logo_black
Barnett Waddingham logo_black
Majestic Logo
WE logo_black
Bestseller Logo
Horizon logo_black

Are you interested in understanding how your business can digitally transform your customers' experiences?

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Profound Works Limited is registered in England, registration number 09162929. VAT number 198 8704 41. Registered address: 1 Prisma Park, Berrington Way, Basingstoke, Hampshire, RG24 8GT, UK.

© 2022 Profound Works Limited