Customer Experience Innovation

You don’t just want the data – you want insight and a partner to help you use it the right way across your digital efforts. We do both. We provide strategy and research on personas, customer journeys and behaviours to give you evidence-based customer insight. We also help you interpret and effectively use any existing customer insight. This removes all the bias, guesswork and opinion to better inform your UX design, your content strategy and your digital estate priorities.

Digital Experience Transformation

We provide effective change, at pace. We design, build and integrate websites and ecommerce sites using modern, next-generation systems (including CMS/DAM/PIM/Search) that give creative freedom at the frontend for your marketers and a headache-free IT architecture. Our difference is the customer evidence we use to validate all the design and technology decisions, coupled with our faster time-to-value process, typically within 3 months.

Digital Experience Optimisation

We provide effective Continuous Improvement through a roadmap of test-and-learn optimisation and digital campaign support to keep your brand engagement and conversions high. The difference is our strategic approach, linking your business objectives with real customer evidence, analytics and user testing to help you improve and grow.

our areas of expertise

Headless Systems

Digital and Marketing heads want more agility, freedom and flexibility to create a compelling and consistent customer experience. We enable this using the latest, best of breed headless systems that deliver a flexible micro services architecture.

some of our clients

Cup a Soup
Graham The Plumbers' Merchant
Javelin Group
Majestic Wine

our project highlights

profound client apollo detectors

“We selected profound as our digital partner and they have been exactly that; a real partner….profound also paid great attention in their design to the personas and user journeys we target”
– Julie Carter, Head of Marketing

profound client accenture javelin group bag
accenture javelin group

“The profound team always take great pride in their work, and consistently deliver to a very high standard…I would always consider them when we need additional creative e-commerce support.”
– Simon Curd, Product Director


“Profound were instrumental in helping us with our webshop development programme. As soon as we met, it was clear they listened to our brand intent, the market we wanted to appeal to and how our users interact on a global basis.  I’ve really enjoyed working with them too as they were flexible, supportive and balanced.  Just what you need in a long term partner.”
– Chris Hanson, Computacenter Group Director of Technology Sourcing, Innovation and Industrialisation


“The attention to detail, speed of response and knowledge that they displayed during this process has been very much evident in the work they have produced for us to date. We are looking forward to continuing to work with Profound into future projects.”
– Jonathan Pearson, Saint Gobain Group Project Manager

profound client nats aeroplane

The perfect way to bring content to life – through immersive design.

profound client majestic wine bag
majestic wine

“profound provided the creative for a major web re-development for Majestic…They took time to learn our brand, and had a good instinct for e-commerce…”
– Richard Weaver, E-Commerce Director

profound client protyre tyre

“What we’ve seen over the year is a significant increase in the revenue and profit we’re making from the website – It’s a 10-fold increase!”
– Morgan Jamison, Head of Retail Marketing

profound client b&q goggles

“They are highly responsive, quick to mobilise and always look to fully understand the business problem before offering the most appropriate solution.”
– Joanna Rob, Head of MultiChannel Development & Strategy

profound client we handbag
we fashion

Successful delivery of a e-commerce site design mobile first and that caters for product and user experience localisations across several EU countries.

let us help you deliver success

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