WE Fashion ecommerce Site: UX designs for success

WE fashion is a innovative Dutch fashion brand with in-house designers and successful marketing teams. With over 200 stores in Europe and online shopping in several countries they needed a solution that was consistent across the regions but sensitive to local market variations.

The challenge

WE Fashion selected profound as their creative partner to work with Javelin Group (Europe’s leading e-commerce systems integrator) on the design of their new e-commerce website (running on demandware).

The plan

The key requirement of this project was to lay the cornerstone for WE fashions vision of becoming a truly omni-channel brand, enabling customers the opportunity to shop ‘anytime, anywhere and on any device’.

Value delivered

Through a series of workshops profound was able to work with the key stakeholders at WE fashion to deliver a full end-to-end design of their new responsive website, working mobile first to ensure that users on different devices have an engaging and successful shopping experience.

About the client

WE, also known as WE Fashion, is originally a Dutch fashion chain which sells clothing, shoes, bags and other accessories. WE operates in the Netherlands, Belgium, Germany, France, Luxembourg, Austria and Switzerland. WE is part of the European fashion conglomerate Logo International, which also owns the brands O’Neill and Van Gils.

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