Traditional CMS Development

At Profound Digital, we understand the importance of having a robust, scalable, and user-friendly website for your business. With expertise spanning across the leading CMS platforms including WordPress, Shopify, WooCommerce, and BigCommerce and others. Our experienced website development team can help you to build and optimise your CMS to deliver digital success with customer experience at the core.

Traditional CMS Solutions

Traditional CMS solutions are comprehensive platforms that combine content creation, management, and delivery within a single package. These systems have been around for quite some time and have powered countless websites. Here are a few key points about traditional CMS:

  • Content Creation and Delivery: In a traditional CMS, content creators can write, edit, and organize content directly within the system. It provides an integrated environment where authors can create articles, pages, and multimedia content.
  • Monolithic Architecture: Traditional CMS platforms follow a monolithic architecture, meaning that the back end (where content is stored and managed) and the front end (where content is displayed to users) are tightly coupled. This architecture can sometimes limit flexibility and scalability.
  • Popular Examples: Some popular traditional CMS options include WordPressShopify, BigCommerce and WooCommerce amongst others. These platforms offer a wide range of features, including themes, plugins, and extensions.


WordPress is perhaps the most well-known traditional CMS. It started as a blogging platform but has evolved into a versatile content management system used by millions of websites worldwide.

Ease of Use: WordPress boasts an intuitive interface, making it accessible for both beginners and experienced users. It allows you to create and manage content effortlessly.

Themes and Plugins: The extensive library of themes and plugins enables customization and functionality enhancements. Whether you’re building a blog, an e-commerce site, or a corporate website, WordPress has options for you.


While Shopify is primarily associated with e-commerce, it also serves as a traditional CMS for online stores.

E-Commerce Focus: Shopify excels in handling product catalogs, inventory management, and online transactions. It seamlessly integrates content with product listings.

User-Friendly: Shopify’s user-friendly interface appeals to business owners who want to manage their online shops without technical complexities.


BigCommerce is another e-commerce-centric CMS.

Scalability: BigCommerce caters to businesses of all sizes. It scales well, accommodating growing product catalogs and increasing traffic.

Built-in Marketing Tools: The platform includes marketing features like SEO optimization, email campaigns, and social media integration.


WooCommerce is not actually a standalone CMS; rather, it’s a plugin for WordPress. Here’s why it stands out:

WordPress Integration: WooCommerce seamlessly integrates with WordPress, allowing you to add robust e-commerce functionality to your existing WordPress site.

Customizability: As a plugin, WooCommerce inherits the flexibility and extensibility of WordPress. You can tailor your online store to your specific needs.

About Us - The Profound way

Ecommerce agency meeting

Customer-First E-Commerce Agency

At Profound Digital, everything starts with the customer. Only once we understand the experiences your customers and business users want, and what the strategic goals of your business are, can we start having insightful conversations about the right technology mix for the future and the operational change required. This is why our team will begin with a tailored, consultative Discovery engagement before starting any headless CMS development and implementation work. Learn more about Profound Digital.

Discovery and definition

Delivered by our experienced Strategy and team, our Discovery phase typically lasts around a month. It will focus on five key areas: your customers, your brand, your business, your technology landscape, and your data.

At the end of Discovery, we will have defined the future state customer experience, the technology to enable it, the operational changes and investment required to get there, and any technical proof of concepts needed before making any significant investment in technology licensing or implementation.

Ecommerce agency discovery meeting

Digital transformation and implementation

Our high-calibre, cross-functional delivery team will design and build your new headless CMS solution. The size and shape of your delivery team will depend on the outcomes of Discovery, the speed of transformation required, the complexity of integrations and the level of involvement from your delivery teams – we are incredibly comfortable augmenting our team with clients' delivery teams.

Ecommerce agency

Support and continuous improvement

Our Support team are here to keep your site performing smoothly post-launch, whilst our digital optimisation team will help you plan and execute a strategic roadmap of continuous improvements.

Ecommerce agency website support and optimisation

Brands we've helped

We help digital teams design great experiences, make smart technology choices, and deliver successful digital transformations.

Let’s Talk About Your CMS Ambitions

Headless CMS vs Traditional CMS

Thinking about going headless? Along with providing experience-led, traditional CMS solutions – we can also help you to design and build a scalable, more agile headless CMS. Evolving out of traditional, coupled monolithic structures into a de-coupled microservices approach, going headless allows a network of independent platforms to communicate efficiently, creating multiple business benefits. Find out more about headless CMS solutions

Website build, design & strategy services we provide