Digital Transformation in Automotive

Digital transformation is about more than just adopting a new digital solution. The success of a transformation project will depend on how well a company understands the problems they are trying to solve and how best the opportunities a new solution provides can be utilised.



Digital Transformation within the Automotive industry is improving profit margins and facilitating growth, despite challenging market conditions. Automotive manufacturers are expected to increase their investment in digital by up to 24% over the coming years, which could result in a £4.3 billion benefit for the industry.

However, in order to maximise the benefits, businesses need to adopt a digital first approach across their entire organisation; from production and stock control systems, to customer interfaces. The more integrated your systems are, the higher the rewards for you, and your customers.

Learn more about the benefits of digital transformation below, read a full guide on how to approach a transformation project and find out how Profound can help you achieve your ambitions.

The Benefits of Digital Transformation

5 benefits of digital transformation

Improve your


Having the right technology to support both front and back office operations is a vital part of improving your business’ agility, and so is enabling seamless integration between your systems. Achieving this utopia can seem a daunting and expensive task, but it needn’t be.

Customer Experience

A consistent experience across all touchpoints will build their loyalty. And this can only happen if your organisation has a joined up approach at both the front and back end. Adopting a more digital approach across your organisation, you can improve efficiencies, and deliver a more positive experience for your customers.


As businesses grow, they often become siloed. Digitalisation is the key that can reconnect an organisation; with itself and its customers, and provide a sound base for long term survival, no matter what twists and turns are on the horizon.

Profound: An award winning digital transformation agency

We are more than a digital transformation agency or systems integrator; we are an award-winning experience design agency obsessed with building solutions for better customer experiences. We build long-term partnerships with our clients, helping them design great experiences, make smart technology choices, and deliver successful digital transformations.

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Digital transformation and implementation

Our high-calibre, cross-functional delivery team will design and implement your solution. The size and shape of your digital transformation delivery team will depend on the outcomes of Discovery, the speed of transformation required, the complexity of integrations and the level of involvement from your delivery teams – we are incredibly comfortable augmenting our team with clients' delivery teams.

Composable commerce transformation phase

Guide to Digital Transformation

If you are interested in transforming your automotive business, why not take a look at our guide to digital transformation. The lessons here are applicable to many industries but it may just have some of the insights you need to boost your organisatonal confidence.

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