Profound becomes part of Candyspace

Profound helped us to deliver a first-class result in terms of an e-commerce website re-design, system integration and ongoing optimisation. In its first full month the conversion rate from a mobile device doubled year on year and all objectives were met in spectacular fashion. We also now have a better branded site that gives the consumer added reassurance. With 67 % Revenue Growth, 64 % Profit Growth and 136 % more online Tyre Units sold, we are delighted. Profound has demonstrated great design and technical expertise and, for a business-critical ecommerce site, that combination of skill is invaluable!

This project has been a desire for our business for many years and I can honestly say working with both of your businesses has been a pleasure. The experience and knowledge you have added to our project team has been immense and I do not doubt that we wouldn’t be where we are now without you. What we have all achieved over the course of this year on this project has been nothing short of monumental! To have created and launched the full tech stack we have in 9 months is truly amazing.

We knew that delivering a better Customer Experience would need a successful strategic digital transformation. Profound were invaluable in helping us create this experience, from their use of customer insight to the technical implementation. The use of customer evidence combined with a technical proof of concept gave us greater certainty and confidence in all our decisions, particularly as we were considering a modern headless architecture. It’s rare you find a trusted partner like Profound with a passionate focus on the customer experience and the matching technical vision and capability to implement it. It also helps that they’re actually really easy to work with.

As our ecommerce ambition grows, it is vital that we tackle customer experience and UX design with the same level of passion that we have for technical excellence in genomics. It all contributes to our differentiation in the life science market. We’re so glad we chose Profound – they were thorough, open-minded, and have a great sense for the end user ecommerce experience, which challenged us in a good way so they could produce great design work. They also demonstrated substantial skill and experience helping us understand our customers, with a very pragmatic approach. With various ecommerce capabilities now in play and more rolling out, we now have a modern, attractive, easy to use site that showcases our products and makes that path to purchase much easier for our customers.

The retail sector had a wake-up call when COVID-19 hit and we realised how important having a highly effective ecommerce offering alongside the retail stores had become. It was also an opportunity to seriously advance our online presence by replacing our platform, which was no longer fit for purpose. We needed an immediate fix, coupled with a long-term plan and a partner to guide us and stay with us on the journey. All our decisions were vindicated when we had our best-ever Black Friday sales that we were then able to fulfil on-time. Profound and Gradient Edge were key to the whole process – they helped us not just transform digitally, but also transform our thinking, and this has had a direct, positive effect on our strategy and resulting revenue.

Profound were instrumental in helping us with our TechSource webshop development programme. As soon as we met, it was clear they listened to our brand intent, the market we wanted to appeal to and how our users interact on a global basis. Their prototyping was quick, functional and collaborative and they helped create a video demonstration we’ve used at many conferences to articulate the value of our new technology platform. I’ve really enjoyed working with them too as they were flexible, supportive and balanced. Just what you need in a long term partner.