B2B Website Design & Development

More revenue, greater efficiency, customer delight. These are the outcomes of successful B2B digital change, and they require a balance of user understanding and the right technology. Today, B2B buyers are driven by their digital experiences as a consumer. They expect a frictionless conversion journey and need to access information fast, and when it suits them. That requires a technically performant, well integrated digital estate as well as a compelling front-end user experience. Profound Digital sits at this intersection, blending B2B customer experience with modern technologies with our B2B website design & development services.

Your B2B buyer’s consumer experiences mean they expect:

Engaging, useful content
Effective search and discovery
An easy path-to-purchase
Your ERP system may be great – but does it:

Meaningfully surface product information to your customer portals, users, and customers?
Make pricing, quotes, and ecommerce transactions straightforward?
Impact your search capability due to poor integrations or data flows?
Have a strong UX design and content making things easy for clients and in-house service teams?
We understand that B2B is generally more complex than B2C which is why our customer-evidenced approach ensures the right supporting technology to streamline the experience.

Your clients and users expect blistering performance and consistency across different channels – whether a new prospect or an existing client. Procurement departments, individuals, specifiers, distributors, or merchants – they all make decisions based on the experience you give them. They don’t have time for frustrating navigation and disjointed experiences, and this could damage your business.

At Profound Digital, we can help you solve an immediate tactical challenge or tackle a wider strategic transformation:

• Streamlining & Optimising Data Usage
• Understanding Customer Journeys – Experience Design
• Improving Product Information
• B2B Ecommerce
• System Integrations

Our award-winning strength with user experience can also intelligently harnesses customer journey insight to ensure your front-end designs deliver compelling experiences across websites, portals, mobile, apps and ecommerce.

We are also tech agnostic, recommending technologies that are “right-sized” given your current state, your future ambition, and your trajectory.

B2B clients value Profound because we match their ambition and readiness with a roadmap and pace of improvement or transformation their stakeholders can actually believe in. These clients include Saint-Gobain, Unilever, Micheldever Group, Horizon Platforms, LGC Genomics and Computacenter – they trust our independent mindset to deliver high-calibre consulting, design, and technology delivery.

We’re a customer-first website agency that help both B2B and B2C businesses transform digitally. With over 20 years of experience, experience design at the heart of everything we do, and we can work with closely with your team providing ecommerce, UX, technology selection, data consultancy and website design and development services.