Majestic Wine ecommerce website. Grape expectations.

Majestic Wine, the UK’s largest specialist wine retailer needed to accommodate complex localisations of product availability online and also deliver a highly personalised and convenient customer experience that brings the in-store shopping experience to life on the web.

The challenge

Majestic Wine needed to help design their user interface for their mobile website and engaged with profound through Javelin.

Optimising for the mobile web usually means having to account for slow loading pages because of network, less available screen real estate and a risk of content getting lost on the page, as always Profound were up to the challenge.

The plan

The plan was to focus on designing the site to make relevant features accessible to customers shopping on their mobile devices. The design needed to leverage the new technology available on the Majestic Wine digital space, while keeping consistent with the trusted brand of Majestic Wine.

Value delivered

With a focus on the customer, Profound was able to deliver high quality user interface designs that were mindful of personalisation, localisation and provided a convenient customer experience.

What the client said...

“Profound provided the creative for a major web redevelopment for Majestic. As a major project, we were impressed at how profound approached the range of design challenges the project presented.They took time to learn about and understand our brand, had a good instinct for e-commerce, and were clear in which areas merited the greatest attention to detail.”

Richard Weaver

Director

About the client

Majestic Wine is proud to be the UK’s largest specialist wine retailer. Originally founded as ‘Majestic Vintners’ by Sheldon Graner in 1980, the first warehouse was opened in Harringay, North London. There are now almost 200 stores in the UK and another two just across the Channel in France.