G-Paws: Omnichannel digital experiences that scale

A pet-loving nation

G-Paws is a UK start-up success story. The business provides pet owners with an easy to use pet tracking device called G-Paws TRACK – and the ability to view their pet’s adventures on an interactive map through a website and mobile app. The ultra-lightweight, robust GPS data recorder records exactly where your pet goes and this information is uploaded onto owners’ pet profile on G-Paws.com. The experience is both fun and informative and shows owners how far their cat wanders or how fast their dog can run, whilst sharing and comparing with friends on G-Paws or other social networks.

Building the online experience

After researching the market, G-Paws settled on Profound to design, build, and host the entire technology platform, as well as the website and mobile app.

The team at G-Paws, headed by Dave Evans, CEO, were keen to partner with the right organisation to not only quickly understand the aims of their business, but also interpret and at times challenge the thinking. They also chose Profound because of their demonstrable background across a number of key skillsets, namely: website and mobile app design, custom application building, and cloud hosting expertise.

The app

The platform has been extended beyond just the web with an Android and iPhone App leveraging the cloud backend whilst delivering enhanced features such as push notifications when your pet escapes a defined boundary or when your device’s battery is running low.

The role of Azure

When Profound engaged with G-Paws it was evident that they needed a flexible solution with the scalability to go global. The combination included the market leading customer experience platform, Sitecore, for the website, as well as the Microsoft Azure Cloud Platform to provide the scalable backend infrastructure to grow with the businesses ambitions.

At the heart of the solution is a social platform utilising the advanced storage and Cloud Services of Microsoft Azure. The platform manages G-Paws’ members, their private, shared and public pet adventures and allows them to connect with and find new friends to share their pet adventures with.

Utilising Azure’s Content Delivery Network, Traffic Manager and Mobile Apps backends enabled Profound to extend the previously ‘web only’ platform rapidly to deliver a deeply connected app experience whilst complying with G-Paws’ telco partner’s stringent compliance and security requirements.

What the client said...

“Profound worked with us to take G-Paws from the germ of an idea into a working, scalable social platform that is used by tens of thousands of users around the globe. Their contribution was also crucial in helping to make a success of G-Paws’ integration with Telcos and major retailers around the globe. Their focus on solving the business challenge by applying a consultative approach, challenging our assumptions and providing smart design and technology solutions, all as part of a single seamless team was fundamental to getting this “Internet of Things” business up and growing.”

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