Whitepaper: Headless Commerce Masterclass

The guide to learning the skills that will transform your brand’s digital estate

Why headless commerce?

Headless commerce future-proofs your business and is the most effective approach for modern retail.

Underpinning this approach is the separation of frontend and backend functionality, which are instead connected via APIs that allow you to integrate best-of-breed solutions for every commerce function. Going headless means you can achieve faster digital success.

Benefits of headless commerce:

Flexibility: Full control of the frontend, without having to adhere to rigid structures laid out by the software vendor

Speed & Agility: Experimenting and A/B testing new features fast without jeopardizing backend stability

Increased performance: Different touchpoints have different scaling needs, so separating frontend from backend functionality improves customer experience and is budget-efficient

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