B2B Commerce Whitepaper
Laying a technological foundation for business success
The nature of today’s B2B buyers and their expectations in collaborating with suppliers and partners have changed fundamentally.
B2B suppliers must deliver the content, features and experiences that buyers enjoy in their private lives as B2C consumers. A commerce strategy that is to be successful in the long term must take this reality into account.
The challenge for B2B vendors is to integrate their portfolio, content and technology into a digital ecosystem that has the ability to adapt and grow with new requirements.
In this white paper you will learn about the differences between B2B vs B2C commerce, and how to build a technological foundation for sustainable business success.
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