MACH Adoption Bootcamp

Profound, in association with commercetools, are running a series of immersive bootcamps over the coming months to help digital leaders prepare their organisation for MACH transformation… the right way.



Event Details

Spend an afternoon in an interactive bootcamp with your digital peers and our experts in MACH technologies.

Timing: 13:00 to 17:00

Date: 28th June 2023

Venue: Liberty House, London

Liberty House, London

Our next MACH Adoption Bootcamp will be held in London at Liberty House. Located in the iconic Regent Street, just 2 minutes walk from Oxford Circus.

Liberty House Ident

What's it about

MACH technologies (Microservices, API-first, Cloud-native, Headless) are leading the way as the modern way to architect your digital estate for more agility, better customer experience – increasing speed, conversion and ease of adoption in new channels. Legacy monoliths are being replaced by more agile composable systems with a separated (headless) front-end experience.

But how do you effectively prepare your business for this? MACH technologies now encompass ecommerce, web CMS, PIM, DAM, CDP’s, Search and more, with data at the heart of all your efforts. This session addresses the preparation and selection mindset you need, with real-life experiences from Profound’s Practice Heads who implement these technologies.

You’ll learn the methods, pitfalls-to-avoid and advantages this approach brings from the technology selection process to staying customer focused, change preparation, delivery, stakeholder management and post-launch optimisation.

Who should attend?

Heads of IT, Digital, and Ecommerce

Bootcamp Activites

  • Welcome: Making the Business Case for MACH
  • Your MACH Journey
  • Partners and Technology: How to select the right mix
  • Architectural considerations
  • Can your business deliver MACH?
  • Being successful post MACH transformation
  • Wrap up

Previous Feedback

Your hosts

Tim McMillen

Founding Director, Profound

Nik Patel

Digital Services Director, Profound

Rhiannon Hanger

Lead Consultant, Profound


Ready to learn more about the world of MACH? Our Bootcamps are run as smaller, highly interactive sessions, limited to the Profound team and just a few attendees.

Request your place at our next bootcamp.


28th June 2023
13:00 – 17:00
Venue: Liberty House, Regent Street, London