Enabling brands to emerge ahead post-COVID-19

Hampshire, UK. 01 June 2020: Digital agency Profound has teamed up with next-generation software company commercetools to create a professional development programme for businesses who are looking to survive and thrive during and after the coronavirus lockdown.

There has been an accelerated market shift towards ecommerce and digital, meaning businesses need to upgrade their digital skills and estate to gain new and retain existing customers; and fast,

highlights Profound founder and director Tim McMillen.

Businesses that fail to adapt to this accelerated pace of digital transformation are losing market share to more agile competitors who have reacted faster to this paradigm shift than they have.

According to commercetools’ VP EMEA Neerav Shah,

Headless and API-led architecture enables brands to swiftly adapt.  This modular approach means new services can be spun up, modified, or expanded without hardwiring or adding code to back end systems.  Furthermore, the level of flexibility it provides is imperative to remain competitive and not just in the short-term.
We are seeing the impact of COVID-19 across major industries like retail and hospitality and we are working with many businesses that are pivoting or accelerating their strategy and investments towards modernising their digital commerce platforms.  The trend towards buying online and through other digital channels is certain to grow significantly and businesses need to be ready for that now.

Targeting ecommerce, digital, IT and marketing professionals, the free eight module programme delivered over four months is designed to take students on journey to transform their digital estate and business. Each module features blogs, whitepapers and during three dedicated webinars students will come together (but apart) to ask questions, share best practice and discuss progress.

The headless ecommerce professional skills programme culminates with a headless ecommerce masterclass in London in October. During the half-day event that will feature joint and parallel sessions to accommodate different interests, classmates can come together in person to learn directly from experts. At the end of the session, students will leave with a fresh digital strategy to futureproof and differentiate their brand. Naturally, the latest social distancing measures will be in place to keep everyone safe.

Speaking on the joint campaign, Profound Commercial Director John Pearson said,

Even before COVID-19 struck, there were many businesses who found themselves saying, ‘I wish our technology could…’ when becoming frustrated with the limitations of their digital platforms. The chances are that their customers have felt the same way too.

For too long, businesses and consumers alike have been feeling the effect of legacy architecture, but with the headless ecommerce approach, brands can update their offering, fast.

Digital transformation and a move towards differentiated customer experience and robust trusted ecommerce solutions is now urgent following lockdown and the new digitally-dominated normal that will emerge post-COVID-19.

For more information on how you can sign up to the Headless Ecommerce professional development programme please visit: https://www.profound.works/digital-agency/headless-technology/headless-ecommerce-course/learn-headless-ecommerce-technology

about Profound

Profound is a UK digital agency that delivers customer-centric digital transformation solutions enabling B2B businesses and B2C brands to optimise the performance of their digital estates. With our expertise in cloud-native headless technologies, we deliver strategy and research, website and ecommerce site design and build, and digital experience optimisation. Headquartered in Basingstoke, UK, with offices in Lincoln, our creative, talented, expert, and experienced team is working with enterprise businesses in the UK and internationally.

commercetools is the world’s leading platform for next-generation B2C and B2B commerce. To break the market out of being restrained by legacy suites, commercetools invented a headless, API-first, multi-tenant SaaS commerce platform that is cloud-native and uses flexible microservices. Using modern development building blocks in a true cloud platform provided by commercetools, customers can deliver the best commerce experiences across every touchpoint on a large scale.

commercetools has offices across the US, Europe, and Asia Pacific, with headquarters in Germany. Since its founding in 2006, commercetools software has been implemented by Fortune 500 companies across industries, from retail to manufacturing and from telecommunications to fashion.

More information at commercetools.com.

Notes for the media

Further information or to arrange an interview with one of the Profound or commercetool team, please contact:

Rakhee Rathod

+44 (0) 7944 853985

[email protected]


let us help you deliver success

Contact Us

Send us an email and we'll get back to you, asap.

What is Headless?Will Treasure Welcome Illustration