MACH Adoption Bootcamp for Automotive

Profound and commercetools are running an immersive bootcamp to help digital leaders in automotive prepare their organisations for MACH transformation… the right way.

This invitation-only event also features a number of automotive digital transformation automotive success stories.

DETAILS

Event Details

Spend an afternoon in an interactive session with the founders of the MACH Alliance (commercetools) and the experts in implementing MACH technologies (Profound).

Learn about some of the automotive digital transformation success stories including:

Audi – empowering next-gen electric cars with modern in-car commerce functionality
VW Group – Creating new sales channels with modern commerce
BMW – how to future-proof and boost digital customer experiences

Timing: 12:00 to 17:00

Date: 21 March 2023

Venue: Liberty House, London | 222 Regent St., London W1B 4NH

Liberty House, London

Just 2 minutes walk from Oxford Circus, Liberty House weaves together its creative heritage and iconic location to offer a vibrant place for work and events. In the heart of London's retail district.

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What's it about

Join us to hear about Audi, VW Group and BMW‘s success stories on driving digital and business transformation with modern commerce and the MACH approach.

MACH technologies (Microservices, API-first, Cloud-native, Headless) are leading the way as the modern way to architect your digital estate for more agility and better customer experience – increasing speed, conversion and ease of adoption in new channels. In addition, more agile composable systems are replacing legacy monoliths with a separated (headless) front-end experience.

But how do you effectively prepare your business for this? MACH technologies now encompass eCommerce, web CMS, PIM, DAM, CPDs, Search and more, with data at the heart of all your efforts. This session addresses the preparation and selection mindset you need, with real-life experiences from Profound’s and commercetools’ Practice Heads who implement these technologies.

You’ll learn the methods, pitfalls to avoid and advantages this approach brings from the technology selection process to staying customer-focused, change preparation, delivery, stakeholder management and post-launch optimisation.

Who should attend?

Heads of IT, Digital, and eCommerce

Bootcamp Activites

Welcome: Making the Business Case for MACH
Success Stories: Audi, VW Group, BMW
Your MACH Journey
Partners and Technology: How to select the right mix
Can your business deliver MACH?
Being successful post MACH transformation
Wrap up

Previous Feedback

Thanks Profound – high quality content from industry experts. A great way for me to get to grips with MACH.

Marni D.

Head of Social Commerce, Fred Perry

Thanks for a really insightful bootcamp on MACH – it certainly helped me think strategically and highlighted a few things I had not considered. I look forward to future events.