MACH Adoption Bootcamp for Automotive

Profound and commercetools are running an immersive bootcamp to help digital leaders in automotive prepare their organisations for MACH transformation… the right way.

This invitation-only event also features a number of automotive digital transformation automotive success stories.


Event Details

Spend an afternoon in an interactive session with the founders of the MACH Alliance (commercetools) and the experts in implementing MACH technologies (Profound).

Learn about some of the automotive digital transformation success stories including:

  • Audi – empowering next-gen electric cars with modern in-car commerce functionality
  • VW Group – Creating new sales channels with modern commerce
  • BMW – how to future-proof and boost digital customer experiences

Timing: 12:00 to 17:00

Date: 21 March 2023

Venue: Liberty House, London | 222 Regent St., London W1B 4NH

Liberty House, London

Just 2 minutes walk from Oxford Circus, Liberty House weaves together its creative heritage and iconic location to offer a vibrant place for work and events. In the heart of London's retail district.

Liberty House Ident

What's it about

Join us to hear about Audi, VW Group and BMW‘s success stories on driving digital and business transformation with modern commerce and the MACH approach.

MACH technologies (Microservices, API-first, Cloud-native, Headless) are leading the way as the modern way to architect your digital estate for more agility and better customer experience – increasing speed, conversion and ease of adoption in new channels. In addition, more agile composable systems are replacing legacy monoliths with a separated (headless) front-end experience.

But how do you effectively prepare your business for this? MACH technologies now encompass eCommerce, web CMS, PIM, DAM, CPDs, Search and more, with data at the heart of all your efforts. This session addresses the preparation and selection mindset you need, with real-life experiences from Profound’s and commercetools’ Practice Heads who implement these technologies.

You’ll learn the methods, pitfalls to avoid and advantages this approach brings from the technology selection process to staying customer-focused, change preparation, delivery, stakeholder management and post-launch optimisation.

Who should attend?

Heads of IT, Digital, and eCommerce

Bootcamp Activites

  • Welcome: Making the Business Case for MACH
  • Success Stories: Audi, VW Group, BMW
  • Your MACH Journey
  • Partners and Technology: How to select the right mix
  • Can your business deliver MACH?
  • Being successful post MACH transformation
  • Wrap up

Previous Feedback

Your hosts

Tim McMillen

Founding Director, Profound

Nik Patel

Digital Services Director, Profound

Rhiannon Hanger

Lead Consultant, Profound


Ready to learn more about the world of MACH? This bootcamp is a highly interactive session, limited to the organisers and a few attendees.

Request your place at our next bootcamp.


21 March 2023
12:00 – 17:00
Liberty House, London
222 Regent St., London W1B 4NH