Revenue growth
0%
Profit growth
0%
More online tyre units
0%
More online mot bookings
0%
Protyre is part of Micheldever Group – the fastest growing wholesaler, distributor and retailer of tyres in the UK, selling over six million tyres nationwide, (20 percent of the total UK market) every year. Micheldever Group is part of Sumitomo Rubber Industries Ltd. The Protyre retail chain has 143 tyre centre centres across the UK and continues to grow through new acquisitions. It is one of the largest chains of fast fit and mechanical garages in the UK with a passionate focus on understanding their customers, constantly striving to deliver the very best customer experience and service.
The business has ambitious growth plans and the digital strategy is a key part of that ambition ensuring customers, on any device, can explore tyre options, book a tyre fitting and book an MOT. The previous website did not have a mobile-first design and lacked any built-in personalisation or marketing automation tools. This was hampering website conversions and ecommerce sales.
There were four main challenges to:
The solution delivered now helps Protyre to create a frictionless buying experience, where users can also book their car in for an MOT check at the same time.
The modern digital tools mean that Protyre can now use all aspects of an advanced digital platform to help meet their strategic objectives. This ranges from content management to online marketing and ecommerce whilst accommodating quite complex price scenarios across MOT’s for different centres across Protyre estate.
Profound helped us to deliver a first-class result in terms of an e-commerce website re-design, system integration and ongoing optimisation. In its first full month the conversion rate from a mobile device doubled year on year and all objectives were met in spectacular fashion. We also now have a better branded site that gives the consumer added reassurance. With 67 % Revenue Growth, 64 % Profit Growth and 136 % more online Tyre Units sold, we are delighted. Profound has demonstrated great design and technical expertise and, for a business-critical ecommerce site, that combination of skill is invaluable!
Morgan Jamison | Head of Retail
Protyre
Protyre is part of Micheldever Group - the fastest growing wholesaler, distributor and retailer of tyres in the UK, selling over six million tyres nationwide, (20 percent of the total UK market) every year. Micheldever Group is part of Sumitomo Rubber Industries Ltd. The Protyre retail chain has 143 tyre centres across the UK and continues to grow through new acquisitions. It is one of the largest chains of fast fit and mechanical garages in the UK with a passionate focus on understanding their customers, constantly striving to deliver the very best customer experience and service.
Protyre has been our client since